Client and Project Introduction
Dubai’s Department of Economy and Tourism (DET) is responsible for shaping the city’s economic and tourism strategies. With travel trends shifting rapidly across global markets, DET set out to enhance how it forecasts visitor demand and aligns resources for maximum impact.
Service / Solution Benefits
MAGNOOS, an affiliate of MDS System Integration Group, delivered an AI-powered solution tailored to DET’s needs—transforming tourism forecasting through data, automation, and advanced analytics.
Customer Needs, Challenges, and Objectives
DET aimed to overcome several limitations in its existing planning process:
- Disconnected data sources (travel platforms, visa systems, economic indicators)
- Inconsistent forecasting across key source markets
- Limited ability to proactively adapt to global trends
- Fragmented insights impacting marketing and resource alignment
The goal: a unified, intelligent forecasting platform to guide 12-month tourism planning with high accuracy.
The unified platform included:
- Predictive modeling of tourist arrivals and spending
- Integration of data from 20 key markets
- Deep learning that adapts to real-time travel and economic patterns
- Interactive Tableau dashboards for decision-making
- Scalable, user-friendly tools for planning and resource allocation
Key Results:
90%+ forecast accuracy on tourist arrivals and spend
92% global visitor coverage across 20 markets
12-month forecast window for proactive planning
Improved agility in DET’s tourism strategy and execution